In the quest for capturing life's most beautiful moments, one may find themselves at the mercy of the lens, under the direction of a professional photographer, a craftsman of light and shadow. While many of us may assume we understand the intricacies and subtleties of this art form, there are indeed a dozen elements that, had I known earlier, would have undoubtedly shaped my hiring decisions in the world of professional photography.

• The Importance of Specialization: Not all photographers are created equal. They carve out niches for themselves, mastering specific genres such as weddings, portraiture, or wildlife. The Pareto principle or the 80/20 rule applies here; 80% of a photographer's best work often comes from just 20% of their genre expertise. Knowing this would have guided me to hire a specialist rather than a jack of all trades.
• The Art of Post-Production: Many individuals associate photography with the act of shooting alone, overlooking the crucial stage of post-production. Ansel Adams, a renowned photographer, once likened the film to the score and the print to the performance. In the digital age, post-processing involves meticulous attention to detail, using tools like Photoshop to enhance colors, correct imperfections, and, at times, augment reality. A photographer's proficiency in this arena can significantly impact the final product.
• The Cost of Equipment: The layperson may not consider the investment photographers pour into their craft. The latest camera bodies, a variety of lenses for different scenarios, lighting equipment, and even drones can elevate the cost of doing business, which is subsequently reflected in their pricing structure.
• Time Is a Valuable Commodity: In the realm of professional photography, time equates to money. This includes not only the time spent at the shoot but also the hours dedicated to editing and post-production, client communication, and business administration. Recognizing this would have helped me understand the true value of a photographer's time.
• The Power of the Portfolio: A photographer's portfolio serves as a visual resume. It showcases their best work, their style, and their area of expertise. A thorough examination of this body of work could have saved me from hiring a photographer whose style didn’t align with my vision.
• The Balance of Art and Business: A professional photographer must straddle the realms of creativity and commerce, maintaining an equilibrium between their passion for the arts and the practicalities of running a business. Understanding this could have fostered a more collaborative and empathetic working relationship.
• The Role of Education: Formal education in photography or related fields can refine a photographer's skills, but it's not always a prerequisite for success. Many acclaimed photographers are self-taught, their expertise honed through experience rather than academia.
• The Prevalence of Insurance: A professional photographer should have insurance to cover potential damages or accidents during a shoot. Awareness of this fact could have provided an additional layer of security when making my hiring decision.
• The Power of References and Reviews: References and reviews are to a photographer what light is to photography: illuminating. They provide insight into the photographer's professionalism, work ethic, and ability to deliver on promises.
• The Significance of Contracts: A professional photographer should provide a detailed contract outlining the scope of work, the cost, and the terms and conditions of service. This vital legal document serves to protect both parties and sets clear expectations for the project.
• The Impact of Lighting: The Greek origins of the word photography mean "drawing with light”. The quintessence of this art lies in the manipulation of light, making it imperative for the photographer to have an intimate understanding of this element. A photographer's aptitude in this aspect can dramatically affect the quality of images.
• The Essence of Patience: Patience, in photography, is the silent companion of success. The perfect shot can necessitate numerous attempts and considerable waiting, be it for the right lighting, the perfect pose, or the ultimate expression. A photographer's patience level can significantly influence the shoot's atmosphere and the resultant images.

In retrospect, these twelve points underscore the complexities and nuances inherent in professional photography. Understanding these aspects can profoundly influence your hiring decisions, ensuring that the individual you choose to capture your cherished moments is indeed a maestro of this visual symphony.